Being a stationery designer means I have to think about a holiday long before everyone else does
I've said it before... I love designing stationery. There's only one downside to it. I have to be thinking about a holiday LONG before everyone else. I have to be in a "Christmas-y mood" months before I necessarily feel like it.
I try to release at least one new design for every major holiday every year. This year I've had a design in mind for my 2012 Christmas release for quite some time now. The problem was the more I mulled it around in my head, the more elaborate it got. After I discovered the fantastic paper art of Kevin Kidney, the design in my head got even more elaborate (click here to check out his great blog post on making a Christmas poster). It reached a point where I intended on handcutting every element of the design out of paper, mounting it just right, lighting it just right and then photographing it.
Then visions of trying to do all of this with the "help" of my feline studio companions, combined with their stray hairs and the inevitable creative meltdown that would ensue started to pervade my thoughts.
I was at a creative standstill (it happens to me often). So the design wasn't getting done and the time to release something in time for people to use it for the 2012 holiday season loomed closer.
Yesterday, I finally decided to break down and just do it. I figured I could create a similar look digitally (it wouldn't be near as cool as Kevin Kidney's, but OH WELL!).
I ended up visualizing the pieces the same as if I was going to cut them out of paper, except I created them as digital vector shapes instead. I did all the letters in Illustrator (a major feat for me) and then brought them into PS3 and did the Santa shapes with the rudimentary vector tools in PS3 and was just as happy with the result (if not happier).
Once I had finalized the art. I started incorporating it into various layout versions for different stationery styles.
First, a simple no-message layout for sending as a free ecard at pingg.com (for an added fee you can have it delivered in a cute digital envelope like the one below):
free photo ecard at pingg.com so people can add their own photo to personalize it:
the free ecard at pingg.com:
click here to learn more about "postal pinggs"). So for people who want to send out printed Christmas cards, all my above pingg layouts can be sent that way by pingg.com.
And, finally, I did a layout for a printed photo card for my zazzle shop, Rosehaven Cottage Stationers:
If anyone is interested in a DIY personalized printable file, I will make that available too.
Now my 2012 Christmas design is finally out of my head and available for other people to enjoy. You can't imagine what a huge relief this is for me. Now I can sit back and look forward to Thanksgiving instead of being haunted by visions of paper Santas being pawed at and chewed by naughty kitties... just a tad different from the sublime visions of sugar plums dancing in one's head.
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